A Privacy Policy Statement from WWWQ-FM
WWWQ-FM is a
member of the Susquehanna Radio Corp. family of stations and as such, abides by
and upholds the tenets of the personal privacy policy outlined below:
Protecting your
personal privacy is very important to us. We hope the following statement will
help you understand how the radio stations of Susquehanna Radio Corp. collect,
use and safeguard the personal information you provide to us. Specifics about
what information is collected and how it is used follow this Privacy Policy
Statement.
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Your personal
privacy is a principal concern to us at Susquehanna Radio Corp. Our goal in
outlining our policy on the collection and use of listener/customer data is to
ensure the highest level of confidentiality and security. When you provide your
personal information to any Susquehanna radio station, we will not give or sell
your personal information to any outside company for its use in marketing or
solicitation. We will maintain the confidentiality of your personal information
and it will be used only to support your customer relationship with our radio
stations, assisting us in providing better and more targeted services to you.
Additionally, internal practices are in place to help protect your privacy by
limiting employee access to and use of customer data. When Susquehanna Radio
Corp. asks for customer/listener information, it is done with the goal of
improving the relationship between a Susquehanna radio station and the listener.
At Susquehanna, we allow our listeners to maintain control over their personal
data while attempting to provide a more interactive online experience. Our
intention is to send e-mail only to listeners/customers who have chosen to
receive such e-mails. At any time, you have the right to decline receiving
future communications in any manner, including email, fax, telephone and postal
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Privacy Policies
- Information
Collection
When you browse any Susquehanna Radio Corp. radio
station Web site, you do so anonymously. Personal information—including your
e-mail address—is not collected. Some of our Web sites, however, may
request that you voluntarily supply us with personal information,
including your e-mail address for purposes such as correspondence, site
registration, membership, making a purchase, contests or participating in online
surveys. We may ask for your name, e-mail address, telephone number, mailing
address and birthdate. Other optional information may be asked
(listener/customer preference information, social security numbers, lifestyle
interests, and other demographic information) that is needed to register or
subscribe you to services or offers.
Like many other commercial Web
sites, Susquehanna Radio Corp. may use a standard technology called a "cookie"
to collect information about how our site is used. Please read About Cookies for more information.
- We collect
only information that is needed, and we tell listeners/customers how we use
it. We limit the collection of information about our listeners/customers to
what we need to know to manage their membership, to provide customer service, to
offer new products and services, and to fulfill any legal and regulatory
requirements. We tell our listeners/customers about the general uses of
information we collect about them, and we will provide additional explanation if
requested.
- We give
listeners/customers choices about how their data will be used. On a regular
basis, we provide our listeners/customers the ability to decline any or all
future email communications. Listeners/customers may also decide if and how they
wish to be contacted via other communication media.
- We give
listeners/customers access to their data online. A listener/customer may
change, update or add additional information about themselves at any time
through our radio stations' web sites, which offer this feature. If a station
does not currently provide this ability, listeners/customers can still change
their data profile by contacting the local station. All Susquehanna Radio Corp.
radio stations will provide this feature in the near future.
- We ensure
information quality. We use advanced technology and well-defined employee
practices to help ensure that listener/customer data is processed promptly,
accurately and completely.
- We use
information security safeguards. Access to listener/customer data is limited
to those who specifically need it to conduct their business responsibilities. We
use security techniques designed to protect our listener/customer
data—especially that data which is used by employees and business partners to
fulfill listener/customer services.
- We limit the
release of listener/customer information. In addition to providing
listeners/customers with the opportunity to refuse marketing offers, we release
information only at the listeners'/customers' requests, or when required to do
so by law or other regulatory authority. When a court order or subpoena requires
us to release information, we notify the listener/customer directly so that
his/her legal rights can be exercised, if appropriate. The only exceptions to
this policy are when we are prohibited by court order or law from notifying the
listener/customer, or cases in which fraud and/or criminal activity is
suspected.
- We hold
employees responsible for our privacy principles. Each Susquehanna Radio
Corp. employee is personally responsible for maintaining listener and customer
confidentiality. All Susquehanna Radio Corp. employees are required to sign an
agreement that they will comply with these policies. Employees who violate these
policies are subject to disciplinary action, up to and including dismissal.
Employees are expected to report violations—and may do so confidentially—to
their managers or other supervisors. Each station has an employee who has been
assigned the responsibility for assuring the adherence to Susquehanna Radio
Corp.'s privacy policy. Check your local station's web site for this contact.
The Susquehanna Radio Corp. Corporate Headquarters can be contacted at the
following email address: postmaster@suscom.com.
- At times, our
clients might collect data from listeners on our web sites or on site at a
retail location or other station events. (This practice most commonly occurs
when a client provides a prize giveaway and uses data collection as the means to
register contest participants.) The collection of this data is clearly marked as
information being collected for or by a third party, and providing such
information is strictly voluntary. The station may help facilitate the
collection of the data by providing forms and collection boxes for the client.
Sometimes this information is shared with the radio station, though the station
will only market to you if you have given us permission. Data gathered in
this manner is shared with our client partners. Any other data you may have
previously provided to us remains private.
- Information
Use
If you provide us with your e-mail address, or have done so in the
past, we may send you e-mail offers or newsletters. These offers or newsletters
are based on information you provided in your membership application,
registration forms, in surveys, from information that may indicate purchasing
preferences and lifestyle, as well as information available from external
sources, such as census bureau data. These e-mail offers will come from a
Susquehanna Radio Corp. station only. Your information or email address is
never sold to a third party. All offers are carefully developed to
guarantee that they meet our standards. Our goal is to target offers to
listeners/customers who will find them of value.
- The data you
provide is used to enhance the services and offers our radio stations bring
you. As a result of providing personal information, Susquehanna Radio Corp.
radio stations can provide a more customized online experience, making your
interaction with us more productive, helpful and fun. You can also expect to
receive occasional communications targeted directly toward your lifestyle
interests.
- Declining
e-mail offers. Susquehanna Radio Corp. provides listeners/customers with an
easy means to decline receiving e-mail offers and recognizes the importance of
providing you with choices. At any time, you may request to discontinue
receiving these offers from us by simply replying to the e-mail address included
in every e-mail message you receive from a Susquehanna Radio Corp. radio
station.
- Activity
Tracking
We do monitor URL click-throughs found in our email messages.
The click-through rate is reviewed in order to: track participation in contests
in order to judge effectiveness and to award prizes; track listener interests;
track response rates for station marketing purposes or to report to a client in
aggregate form only, the response of listeners. Individual activity is never
shared with employees or third parties.
- Children
Susquehanna Radio Corp. does not knowingly
solicit data from children, and we will not knowingly market to children.
Susquehanna Radio Corp. defines children as anyone under 13 years of age.
- What else
should I know about my privacy?
Third party Internet sites and services
accessible through Susquehanna Radio Corp. radio stations have separate privacy
and data collection practices, independent of us. Susquehanna Radio Corp. has no
responsibility or liability for these independent policies or actions. You are
solely responsible for maintaining the secrecy of your passwords, membership ID,
or any account information. Please be careful and responsible whenever you are
online. If you post personal information online that is accessible to the
public, you may receive unsolicited messages from other parties in return. While
we aim to protect your personal information, Susquehanna Radio Corp. cannot
ensure or warrant the security of any information you transmit to us, and you do
so at your own risk.
While each
Susquehanna Radio Corp. station puts forth its best efforts in adhering to these
minimum privacy standards, additional restrictions may be imposed to comply with
state and local laws, and/or station specific programs, products and
services.
Susquehanna Radio
Corp. 140 E. Market Street York, PA 17401
Effective Date:
July 15, 1999
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